17 Killer Lead Generation Strategies for Career Coaches and Resume Writers
Are you a career coach or resume writer looking for new clients?
If so, you're in luck.
In this post, we'll share 17 killer lead generation strategies that you can use today to bring in more clients.
👉 So read on and start attracting more clients today!
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1. LinkedIn Sales Navigator:
LinkedIn Sales Navigator is a powerful tool for generating leads.
It allows you to search for potential clients based on specific criteria, such as job title, company size, or location.
It also allows you to see the profile of any LinkedIn member, which can give you valuable information about their interests and career goals.
The main downside of LinkedIn Sales Navigator is that it can be expensive. The monthly subscription costs $80 per month, which can be a prohibitive expense for small businesses.
👉 However, if you can use all of its features, it can be a valuable tool for finding new leads.
a) Start by creating a list of potential clients. You can conduct a LinkedIn search based on specific criteria, such as job title, company size, or location.
b) Once you have created a list of potential clients, you can view their profiles to get more information about their interests and career goals.
c) Next, you can use LinkedIn Sales Navigator's "Advanced Search" feature to find leads that match your criteria.
d) Once you have found a lead you are interested in, you can send them a message or invite them to connect with you.
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📝 Helpful Tip: You can also use LinkedIn Sales Navigator to keep track of your interactions with potential clients, their contact information, and buying intentions.
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2. Email Outreach:
Email outreach is one of the most popular methods for generating leads.
In fact, according to Hubspot, email provides an estimated $42 for every $1 spent, or a whopping 4,200% return on investment (ROI) 🤯.
It's also consumers’ preferred method of communication with businesses, making it ideal for introductions and follow-ups.
Email outreach can be very effective when done correctly.
👉 Here are some time-tested techniques:
a) Personalize your emails – use the recipient's name and tailor the email to their specific needs. Please don't make it sound like a generic form email.
b) Have a strong subject line – make sure your email stands out in a crowded inbox by having a robust and engaging subject line to pique curiosity.
c) Focus on the benefits – email recipients quickly scan your email, looking for what's in it for them. Make sure to highlight the benefits of your product or service upfront so they can see why it's worth their time to read more.
d) Keep it short – long sales emails get deleted quickly. Get to the point soon and be as concise as possible.
e) Include a call to action – make it as easy as possible for your prospect to get in touch with you. To get the ball rolling, include a call-to-action that makes it easy for your prospect to follow up with you. After reading through this email or scheduling an appointment, you can also describe their next steps.
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3. Answer Questions on Quora:
Quora can be a powerful marketing tool for career coaches and resume writers.
You can build trust and credibility with potential clients by providing helpful, insightful answers to questions related to your business.
In addition, you can use Quora to drive traffic to your website or blog, where prospective clients can learn more about your services.
Finally, you can generate free leads and grow your business by taking advantage of Quora's vast audience and using it as a platform to share your expert knowledge.
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4. Engage in LinkedIn Groups:
LinkedIn groups can be a great way to generate free business for your career coaching and resume writing business.
👉 By joining relevant groups and contributing value-added content, you can build relationships with potential clients and position yourself as a thought leader in your industry.
Moreover, LinkedIn groups provide an excellent platform for promoting your services and connecting with like-minded professionals.
By taking advantage of these groups, you can attract new clients and grow your business.
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6. Identify Prospects on LinkedIn using #Hashtags:
Hashtags are a great way to find prospects who are in need of coaching or resume writing services.
To use hashtags, simply type the "#" symbol followed by a word or phrase into the LinkedIn search bar.
👉 For example, if you're looking for a list of potential job seekers, you can use the hashtag #jobseekers.
LinkedIn will then bring up a list of posts that include that hashtag such as this:
You can also click on a hashtag to see all posts that have been tagged with it.
Hashtags are a great way to connect with motivated people on LinkedIn and start conversations with people who may need your service.
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7. Increase Client Referrals:
Providing excellent service is the best way to increase client referrals for your career coaching and resume writing business.
👉 When clients are happy with their results, they are more likely to refer their friends and colleagues.
You can do a few key things to ensure that clients are satisfied with your service.
a) First, listening to the client's needs and goals is essential 🎧.
b) Second, developing a custom plan to help the client achieve those goals is necessary 🏆.
c) Third, it is crucial to provide regular updates and feedback so the client knows what progress has been made 🔄.
Following these simple steps will make it easy to increase client referrals and grow your business.
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8. Grow Your Local Search Traffic With FREE Tools From Google:
SEO, or search engine optimization, is a long-term marketing strategy employed to generate free business by improving the visibility of a website or web page in search engine results pages (SERPs).
A successful SEO campaign can result in higher levels of web traffic, qualified leads, and ultimately, customers and clients 📈.
👉 One way to SEO your website is to create and verify a Google My Business page for your business.
GMB is a FREE tool that allows businesses and organizations to manage their online presence across Google, including Search and Maps.
Creating and verifying your GMB page is quick and easy and can make your business more visible in SERPs.
a) To get started, go to google.com/business and click "Start now."
b) You'll then be prompted to enter your 🏢 business name, 📬 address, and ☎️ phone number.
c) Once you've entered this basic information, Google will send you a verification code that you can use to verify your GMB listing.
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⚠️ Important: Verifying your GMB listing is essential because it helps Google confirm that your business is real and provides accurate information to potential customers or clients.
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d) Once your listing is verified, you can start adding photos 📸, descriptions, special offers, and other pertinent information about your business.
e) Once your listing is complete and accurate, focus on building citations 🔗 and reviews ⭐.
f) Finally, stay active on GMB by posting regular updates and responding to customers.
These steps will help you improve your chances of ranking high in local search results 🚀.
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9. Get Mentions in the Press:
If you want your career coaching and resume writing business to get FREE marketing from the press, you'll need to create relationships with local and national media outlets 🤝.
Here's how to do it in a few simple steps:
a) First, compile a list of the media outlets most relevant to your target audience 🎯.
b) Then, reach out to those outlets and offer your expert opinion on topics related to your business 📤.
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⚠️ Important: Be sure to focus on providing value rather than selling your services.
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👉 Alternatively, you can sign up for a website called HelpAReporter.com (HARO).
HARO, is a great resource for journalists who are looking for sources for their stories.
It's also a great way for experts to get their name and expertise out there.
Here's how it works:
a) Journalists sign up for free and can then post queries, or requests for information or interviews, to the site.
b) These queries are emailed to subscribers three times a day.
c) Experts can then respond to queries that are relevant to their expertise.
d) If a journalist chooses to use your response in their story, they will credit you as a source.
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⚠️ It's important to remember that HARO is a tool for journalists, not for marketers or PR professionals.
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This means that your responses should be honest and objective, not promotional.
When responding to queries, always keep the needs of the journalist in mind.
⭐ This is an opportunity to establish yourself as an expert in your field, so make sure you make the most of it!
Once you've established yourself as a valuable source of information, you'll be more likely to get press coverage for your business.
In addition, you can also submit press releases and hold media events to generate more interest for your business.
By taking these steps, you'll be well on your way to getting free marketing for your career coaching and resume writing business.
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10. Host In-Person Events:
When it comes to running events that attract new clients for your career coaching and resume writing business, college campuses and local organizations are great places to start.
Here are a few tips on hosting a successful event:
a) Identify your target audience - Are you looking to attract recent college graduates? Working professionals who are seeking a career change? Once you know whom you're trying to reach, you can choose a venue that will be convenient and accessible for them.
b) Promote your event through social media and other channels - Be sure to include all the potential details attendees would need to know, such as the event's date, time, and location.
c) Make sure your event is well organized and runs smoothly - This means having enough staff on hand to answer any questions attendees may have and providing refreshments and other amenities.
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📝 Helpful Tip: Websites like Meetup.com are a fantastic resource to connect with like-minded people and host events for career advice.
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If you're open to exploring this as an option, here are some steps to get started:
a) Create an account - You'll need to create a meetup account to host your event. Creating an account is free and only takes a few minutes. Go to meetup.com and click "Create an Account" at the top of the page.
b) Choose a topic - Once you have an account, you'll need to choose a subject for your meetup group. This can be anything related to careers, such as job search strategies, networking tips, or resume writing advice.
c) Set up your meetup - The next step is to set up your meetup group. This includes creating a name and description for your group and setting the time, date, and location for your event.
d) Promote your meetup - The final step is promoting your meetup group so people can find it and RSVP. You can promote your meetup by sharing it on social media, emailing, or posting flyers around town.
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📝 Helpful Tip: If you don't have the time or know how to run your own event, another great way to find potential clients is by speaking at other events as a guest, even if it's not in your usual field.
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This helps broaden your reach and shows people that you're a dynamic thinker who can speak on various topics.
Plus, it's always good to get practice speaking in front of an audience.
When you're approached about speaking at an event, be sure to ask if there's an opportunity to meet with potential clients or employers during or after the event.
This way, you can make the most of your time and leverage the network of the event for career coaching clients.
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11. Partner With Existing Career Coaches and Resume Writers:
There are many benefits to partnering with existing career coaches and resume writers.
#1 - they already have a proven track record of success in helping people transition into new careers.
#2 - they usually have more business than they can handle, so they're always looking for ways to expand their reach.
#3 - most of them will partner with you in exchange for a referral fee.
So how do you go about partnering with existing career coaches and resume writers?
a) The first step is to identify those who seem to be the most successful and whom you think would be a good fit for your target audience.
b) Once you've identified a few potential partners, reach out to them and explain your proposal.
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📝 Helpful Tip: Be sure to emphasize the benefits of working together, such as increased bandwidth and a potential new revenue stream for them.
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Most importantly, be clear about what you're offering for their partnership.
If they're agreeable to your terms, you're well on forming a profitable partnership!
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11. Host a Webinar:
Webinars can be a great way to attract new clients, especially if they want to change careers.
Here's how to use them to your advantage:
a) Identify your target audience - This will help you determine what type of webinar to host and how to promote it.
b) Promote your webinar through social media, email lists, and other channels - Be sure to include a catchy headline and persuasive copy to interest people.
c) Follow up with your attendees after the webinar - Send them a link to the recording, offer additional resources, and invite them to contact you if they have any questions.
But what's the best way to set up and host your webinars?
Here are some options to look into:
To host an online webinar, you'll need a platform like Zoom or GoToWebinar.
- Once you've set up your account, it's time to create your event.
- Ensure to include all the relevant information in the description, such as topic, date, time, and how to sign up.
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📝 Helpful Tip: In addition to sharing your event on Meetup.com, consider promoting your webinar with Facebook ads. This is an excellent tool to expand your reach to more prospects from your target audience.
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If you do use Facebook ads, insure your ad includes a link 🔗 to the registration page for your webinar.
Also, it's essential to have a solid call to action (CTA).
You can also use Facebook ads to drive traffic to a landing page where people can learn more about the event and sign up.
Once you have registered attendees, it's time to start building momentum towards the event.
Send out reminders a few days before the webinar and again on the day.
You can also share exciting resources or articles related to the webinar topic.
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12. Offer FREE Online Courses:
Many people thinking about starting a career in coaching often wonder how they can attract potential clients.
One way to do this is by creating an online course that potential clients can take to learn more about your coaching style and approach.
👉 This will give them a taste of what it would be like to work with you and help you stand out from other coaches who may not have an online presence.
When creating your online course, be sure to include a variety of video 📹, audio 🎧, and written ✍️ content so that there is something for everyone.
You should also promote your course on social media and through your email list so potential clients can easily find it.
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📝 Helpful Tip: There are two popular platforms for creating online courses: Udemy.com and Skillshare.com.
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Here's a brief overview of what you'll need to do to make a course on each platform:
Udemy:
a) Sign up for an account on Udemy.com
b) Select the "Instructor" role when prompted
c) Choose the category and subcategory that best fit your course topic
d) Enter your course title, description, language, and other relevant information
e) Upload your video or audio content (you can also use text, images, or a combination of all three)
f) Set the price for your course (Udemy keeps 50% of the revenue generated from courses)
g) Once your course is live, you can promote it through social media, email marketing, or other channels
Skillshare:
a) First, sign up for an account and then click on the "Create a Class" button on the top bar.
b) Next, develop a catchy title and description for your course and upload a promotional video.
c) Then, start creating your lessons. Each lesson should have a title, description, and video. You can also add materials, such as PDFs or images, to enhance your lessons.
d) Once you've finished creating your course, preview it to make sure everything looks good.
e) When you're ready to publish, hit the "Publish Class" button and start sharing your knowledge with the world!
By taking the time to create an online course, you will be able to reach a wider audience of potential clients and build your coaching business.
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13. Leverage public slack channels:
A public slack channel can be an excellent way for career coaches to connect with potential clients.
Coaches can build trust and credibility with online users by providing value and engaging in conversations.
In addition, career coaches can use a public slack channel to promote an online course or other coaching services.
By sharing helpful resources and inviting users to participate in discussions, coaches can encourage people to check out their offerings.
With a little effort, a public slack channel can be a powerful marketing tool for career coaches.
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14. Reddit Threads:
As a career coach, one of the most important things you can do is generate leads with prospects already looking to buy. And one great way to do that is through Reddit threads.
Here's how:
a) First, find a relevant subreddit - there's one for just about everything.
b) Then, start a thread with a thought-provoking question or an interesting piece of advice.
c) Finally, include a call-to-action telling people to direct message (DM) you if they're interested in learning more.
You'll quickly get a feel for which threads resonate with people and which are getting ignored.
Keep engaging with the ones doing well and ditch those that aren't.
As your lead list grows, you can start reaching out to people individually to see if they'd be interested in your coaching services.
Reddit is a great way to reach a broad audience of potential clients, so don't hesitate to try it!
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15. Facebook Messenger Automation:
Via Chatfuel.com
Facebook lead generation can be a powerful tool for career coaches and resume writers.
The process of using Facebook Messenger to engage with potential clients and generate leads automatically is called messenger automation.
There are several different ways that coaches can use messenger automation to find and connect with new leads.
For example, coaches can use messenger bots to collect contact information from potential clients or use Messenger ads to target specific demographics.
Additionally, coaches can use Facebook lead generation forms to create custom lead capture forms that integrate with their existing website or CRM system.
👉 With 80% open rates and 25% Click-Through-Rates (CTR) on average, Messenger beats most other channels online.
There are many different automation tools available, each with unique features and capabilities.
Here are a few of the most popular options to choose from:
- Chatfuel: Chatfuel is a bot that allows you to create chatbots for Messenger. With Chatfuel, you can easily create custom menus, dialogues, and responses. You can also integrate third-party services such as Facebook Pages, YouTube, and Twitter into your chatbot.
- Manychat: Manychat is another bot builder that lets you create sophisticated chatbots for Messenger. With Manychat, you can create custom commands, dialogues, and responses.
By using Facebook lead generation and Messenger automation, coaches can quickly and easily connect with new leads, saving time and money.
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16. Find Influencers:
Via CareerCloud.com
If you're looking to attract new career coaching clients, one of the best ways to do so is to connect with influencers in your field 🤩.
Influencers are individuals who have a large following and can help to promote your business to their audience.
There are a few different ways to find influencers.
- One is to use social media search tools like Hootsuite or BuzzSumo.
- You can also try searching for influencers on Google or LinkedIn.
Once you've found a few potential influencers, reach out to them and see if they're interested in working with you.
If so, you can then start working on building a relationship with them and promoting your business to their audience.
Connecting with influencers can significantly increase your chances of attracting new coaching clients.
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17. LinkedIn Profinder:
via LinkedIn
LinkedIn ProFinder (now called "Services Marketplace") is a relatively new feature on LinkedIn that is essentially a 'marketplace' for professional services.
This can be highly beneficial for career coaches, as it allows them to connect with potential clients quickly and easily.
Profinder works by allowing professionals to submit proposals for specific projects or services.
So, if someone is looking for a career coach or a resume writer, they can go to the ProFinder website and post a job description.
Coaches and resume writers can then submit proposals in response to this job listing, and the client can then choose the provider they think is best suited for the job.
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⚠️ It's important to remember that Profinder can be very competitive and has some real setbacks.
For example:
- Quality requests fill up fast, typically within minutes
- Submitting proposals manually is time consuming & stressful
And as a result, response rates can be very low and coaches may not see a positive ROI right away without a lot of effort.
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However, many coaches use profinder automation services or similar tools that can automatically personalize and submit proposals on the their behalf, saving hours of work and gaining 4-5x the amount of responses compared to responding manually alone.
ProFinder is something that career coaches should consider using in their business as it can exponentially grow the number of quality leads in their pipeline.
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Now that you know some of the most effective lead generation strategies, it’s time to get started.
Try out a few and see which ones work best for you and your business.
And if you want more tips or help getting leads, don’t hesitate to reach out to us!
We’re always happy to help career coaches and resume writers like you grow their businesses and achieve their goals.
What strategy are you going to try first?